TOKYO YUME-MATSURI Attracting "good dreams"! A futuristic festival taking place in the heart of Harajuku from July 5th to 15th!

TOKYO YUME-MATSURI

A futuristic dream festival in the heart of Harajuku, a place that continues to create new movements!

ZINUS is the world's first company to invent the compressed mattress delivery method, Bed-in-a-Box.

A fluffy, expanding Wonder will envelop you in softness and transport you to a dream.

ZINUS continues to deliver dreams and wonder through its mattresses .

Located in the heart of Harajuku, Harakado continues to surprise with new trends, and in collaboration with Lemon Life and TENGA, producers of the latest creations, we will be hosting a futuristic dream festival to liven up this summer with dreams and wonder .

The Yume Matsuri is a festival where people pray for protection from misfortune when they have a nightmare.

Come enjoy the dream food stalls at the Tokyo Dream Festival, drive away bad dreams and bring in good ones!

■ Dream Stall Lineup

A haunted house of the future!? A VR haunted house while lying in bed

Lie down on a ZINUS mattress and experience Wonder in a VR haunted house !

The comfort of the mattress and the horror of the haunted house make you wonder if you're in a dream?

Experience zero gravity at the Dream Festival? Zero Gravity Chair

The Zero Gravity Chair's ergonomic curves reduce strain on the lower back, leading to ultimate relaxation.

Experience the weightlessness of a dream with this wonderful form that attracts sweet dreams!

Try out the popular TENGA shooting gallery

Defeat the target and chase away the nightmares!

The big win was a Zero Gravity Chair!

The hugely popular shooting gallery at TENGA LAND, located on the 2nd floor of Harakado, will be making an appearance at the Yume Matsuri!

Those who successfully knock down the target will not only be able to chase away their nightmares, but will also receive a gift. The grand prize is a Zero Gravity chair and pillow!

■Get a free copy of "TENUGUI," a collaboration between ZINUS, Lemon Life, and KISS, TOKYO!

A Tokyo Yume Festival exclusive collaboration item, "TENUGUI," will be given as a gift to everyone who follows ZINUS on social media .

Featuring the KISS TOKYO logo, this is an original item that draws good dreams to Tokyo.

■ Experience ZINUS items while enjoying the event

Basic pocket coil mattress

This hybrid mattress is made of base foam and pocket coils, providing surface and point support to help maintain a natural sleeping position and promote a good night's sleep.

Because it is a pocket coil mattress, it is breathable and recommended for those who are concerned about heat buildup and humidity.

＞ Click here for details

GreenTea Memory Foam Mattress

This mattress uses low-resilience foam to provide a soft sleeping experience while also allowing you to maintain a natural posture.

The foam contains activated charcoal and green tea ingredients, so you can fall asleep feeling fresh every night.

＞ Click here for details

Zero Gravity Chair

The Zero Gravity Chair's ergonomic curves reduce strain on your lower back, allowing you to relax as if you were in a zero-gravity space.

There are various seating positions available, allowing you to create your own relaxing space for watching movies, using your smartphone, reading, or taking a nap.

＞ Click here for details

Available at sale prices on Amazon Prime Day

Items on display at TOKYO YUME-MATSURI will be on sale during Amazon Prime Day. You can experience the comfort of the items at the event and purchase them at a sale price. Items not available at the event will also be included, so you can get a great deal.

＞ ZINUS Amazon store

Products eligible for the Amazon Prime Day Early Sale can be purchased at the sale price during both the Early Sale period (July 11th (Thurs), 2024, 0:00 to July 15th (Mon), 23:59) and Amazon Prime Day (Period: July 16th (Tues), 2024, 0:00 to July 17th (Wed), 23:59). However, this offer will end while stocks last.

Collaboration Brand Introduction

Lemon Life Co., Ltd.

A place where creators can gather, started by a design company. In addition to the traditional design work space, the design office also has a creative school that "redesigns vocational schools" and a design reception counter, allowing it to approach customers.

＞ Lemon Life Co., Ltd.

KISS, TOKYO

"KISS, TOKYO" was inspired by "I♥NY" and expresses the love for Tokyo. By replacing "LOVE" with a ♥, "I♥NY" became an icon imbued with identity, and the mark looks great on T-shirts and other items. "KISS, TOKYO" was designed with the same idea, replacing "KISS" with a kiss mark. While there are people around the world who kiss as a greeting, Japanese people find kissing a little embarrassing. We believe that this modesty is part of Japanese identity, so we chose the slogan "KISS, TOKYO" and hope that wearing a "KISS TOKYO" T-shirt will instill in people a feeling of love for others and pride in Tokyo, and that the mark conveys a welcome feeling to visitors to Tokyo.

＞ KISS,TOKYO

TENGA

Our vision is to "bring sex back out onto the streets and into the world for everyone to enjoy." As a "wonderland of love and freedom" where all of the TENGA Group's brands are lined up, "TENGA LAND" will spread diverse culture to the streets of Harajuku, and from Harajuku to the world.

＞ TENGA