Now available through furniture and appliance rental and subscription service "CLAS"!
ZINUS mattress subscription service has started!
ZINUS JAPAN has entered into a business partnership with CLAS ( https://clas.style/ ), a furniture and home appliance rental and subscription service, and began offering ZINUS bed products at CLAS from Friday, March 15th.
We will start by offering the ZINUS Green Tea Luxe Memory Foam Mattress (single, semi-double, double), and plan to gradually expand our product lineup.
ZINUS JAPAN is a pioneering brand that invented the Bed-in-a-Box sales method, which is the first in the world to apply the technology used to compress tents, compress mattresses, roll them up, and ship them in cardboard boxes.
CLAS is also a sustainable service that allows people to use furniture and other items when they need it, directly leading to waste reduction. By offering a subscription service for some ZINUS products, the two companies aim to join forces and contribute to sustainability.
"CLAS" ZINUS product page
ZINUS GreenTea Luxe Memory Foam Mattress
・Single https://clas.style/6475
・Semi-double https://clas.style/6476
・Double https://clas.style/6477
For the new season
Limited-time event being held in Ginza, Tokyo
Friday, March 15th is World Sleep Day, and with people preparing for their new lives starting in April, February and March are the months with the highest number of bed and mattress purchases of the year. Sales in March 2011 were up 205% (month-on-month) compared to February of the same year.
ZINUS is collaborating with other companies that offer products that help improve sleep quality this season to host the "ZINUS POPUP SHOWROOM GINZA" showroom in Ginza, Tokyo, with the theme of reexamining the "quality of sleep."
In addition to a body pressure distribution measuring device that can visualize the pressure (body pressure) on the body when lying on a bed mattress on a monitor, DENBA JAPAN Co., Ltd. will be supporting visitors with an experience of "DENBA Health," a healthcare device that creates an electric potential space to induce a relaxed state, and a "body fatigue" check that looks at the blood flow in the capillaries of your fingertips. euglena Co., Ltd. will be supporting visitors with a tasting of "Body Euglena," a functional food drink containing euglena that improves sleep quality, and a skin care experience with items from the skin care brand "NEcCO," which is recommended for skin care before bed with aromatherapy.
We will also be introducing the services of "CLAS," with which we have recently entered into a business partnership.
Through presentations like this, we will continue to convey our desire to improve the quality of life of people in Japan, with sleep as the central focus.
Furniture and appliance rental and subscription service "CLAS"
CLAS ( https://clas.style/ ), the most recognized furniture and home appliance rental and subscription service*, is a subscription service that allows you to rent furniture, home appliances, and other interior items, starting from just one item, on a monthly basis.
By renting what you need when you need it and returning it when you no longer need it, you can freely and easily use the furniture and home appliances that interest you, according to your lifestyle.We promote sustainable "use without ownership" by circulating products through the cycle of "use → return → repair/cleaning → next person," and aim to realize a society where everyone can live freely, lightly, and in their own way.
For those using CLAS for the first time: https://clas.style/article/1033
(*) In a survey on "furniture and home appliance subscription (rental) services" conducted in July 2023 (conducted by CLAS Co., Ltd., research organization: Freeasy), the furniture and home appliance rental and subscription service "CLAS" was ranked No. 1 in awareness (measured by pure recall ranking).
Reference information: https://clas.style/company/news/78
Company Profile
Company name: Class Co., Ltd.
Address: Aobadai Studio 2F, 4-6-6 Aobadai, Meguro-ku, Tokyo
Representative: President and CEO Hirotake Kubo
Established: April 24, 2018
Corporate website: https://clas.style/company
Class operates a PaaS (Product as a Service) platform for durable consumer goods. The company provides services that give customers the freedom to use what they need, when they need it, in line with changes in their lifestyles and environments, contributing to improving their quality of life and productivity.
・Recycling furniture and appliance rental and subscription service "CLAS": https://clas.style/
・"CLAS BUSINESS," a business-focused service for corporations: https://clas.style/biz/
・"CLAS Office Concierge" handles all office creation tasks: https://clas.style/biz/office
・Large office furniture trial: https://clas.style/biz/phonebooth
・"CLAS Home Staging" creates the ideal living space with rental furniture: https://clas.style/biz/staging
E-commerce site target area: Tokyo, Kanagawa, Chiba, Saitama, Osaka, Kyoto, and Hyogo prefectures (*)
*Some areas of Osaka, Kyoto, and Hyogo prefectures are excluded. Plans are in place to expand in the future.
*Corporate services are available throughout Japan, excluding some remote islands and other areas.
ZINUS
Founded on March 8, 1979, ZINUS is a furniture manufacturer that has grown primarily in North America and expanded globally. Originating as an outdoor brand, ZINUS is a pioneering brand that invented the world's first Bed-in-a-Box sales method, applying tent compression technology to compress mattresses and deliver them in cardboard boxes. The US bed and mattress market was previously dependent on domestic production due to high logistics costs, but ZINUS made exports possible and pioneered online sales channels in a market previously dominated by offline furniture specialty stores.
By developing unique technologies and making improvements based on customer reviews, the company continues to create comfortable and convenient products. Currently, it offers approximately 1,800 products globally. In 2019, it established a Japanese branch and currently sells mattresses and bed frames online.
