ZINUS packaging won the Good Design Award 2023.
ZINUS, a global furniture and mattress brand, is constantly improving the packaging of the products it delivers to its customers.
This has been attracting attention from the perspective of reducing transportation costs and protecting the environment, and now, with the addition of a playful touch by the ZINUS design team, it has won the American Good Design Award 2023.
This award is a prestigious one and demonstrates that ZINUS' sustainable packaging has been highly praised not only for its functionality but also for its design.
Project Overview
Concept: When purchasing furniture, consumers typically discard the packaging materials after the product arrives. ZINUS designers offer a simple yet imaginative approach to help customers upcycle these boxes. The unique packaging design encourages consumers to turn the bed frame's packaging box into an under-bed storage box, while the mattress box transforms into a small rocket.
Designers: Jiyeon Kim, Hyejin Han, Jisu Jeong, Bill Zheng, ZINUS Visual Communication Department, ZINUS INC, Seongnam-si, Gyeonggi-do, Republic of Korea
Manufacturer: ZINUS INC, Seongnam-si, Gyeonggi-do, Republic of Korea
Concept Movie
We will continue to listen to our customers' voices every day, aiming to be a brand that not only delivers products but also a sense of fun.
