自宅でネット注文でき、圧縮されて段ボールで配送され組み立ても簡単なマットレスブランド「ZINUS(ジヌス）」 巣ごもり需要の高まりから、5～7月のEC月平均売上が約3倍に（2020年9月15日）
ZINUS JAPAN Co., Ltd. (Head office: Minato-ku, Tokyo; CEO: Lee Chun-yeop), a manufacturer and seller of furniture, mainly mattresses, under the theme of "Live in Wonder," saw its monthly average e-commerce sales from May to July increase by approximately three times compared to January and February, surpassing its highest profit ever, due to increased demand for staying at home caused by the COVID-19 pandemic.
ZINUS JAPAN Official Amazon Shop: https://www.amazon.co.jp/stores/page/E573D643-31D2-487D-B903-DD1D91F55B6E
ZINUS, an outdoor brand with roots in Japan, is a pioneering brand that invented the Bed-in-a-Box sales method, a method in which mattresses are compressed and shipped in cardboard boxes using the same technology used to compress tents. ZINUS has enjoyed global popularity as a manufacturer. They began selling their products online in Japan in July 2019.
Reasons for the favorable performance
■Flexible supply system ZINUS operates five large-scale factories in China and Indonesia, and directly manages the entire value chain from manufacturing to distribution of its products, achieving high cost performance.
Even during the COVID-19 pandemic, while other companies were experiencing stockouts due to factory shutdowns and transportation restrictions, we were able to quickly implement infection prevention measures at our own factories, which led to a rapid recovery in factory operating rates and allowed us to maintain our product supply system.
■Increased sales of popular products "Green tea series" and "SmartBase series" The "Green tea series" low-resilience mattress, which was already a best-seller, expanded its lineup by increasing size variations in June 2020. This allows us to meet the diverse lifestyle needs of our customers, and as of July, monthly sales reached 1,400 units.
Additionally, the "SmartBase" series, a global best-seller, is also popular among Japanese customers for its ease of assembly and high storage capacity. Currently, it has become a popular product, with 1,000 units purchased per month, thanks to its ease of use.
■Easy to purchase online ZINUS products can be purchased online, arrive compressed in cardboard boxes, and are easy to assemble. This meets the needs of people staying at home, who find it difficult to purchase products in physical stores, and is thought to be contributing to strong e-commerce sales.
Product features
■Zinus Memory Foam Mattress Green Tea
[Size/Price] *Prices on Amazon are subject to change.
15cm double ￥15,500 (tax included)
20cm Single ¥12,200 (tax included) / Semi-double ¥17,800 (tax included) / Double ¥22,500 (tax included)
25cm Single ¥16,300 (tax included) / Semi-double ¥22,900 (tax included) / Double ¥28,300 (tax included)
30cm Single ¥21,300 (tax included) / Semi-double ¥27,500 (tax included) / Double ¥32,600 (tax included)
【Features】
・Zinus's #1 global best-selling product ・A slightly firm, "just right" memory foam mattress. Recommended for those using a memory foam mattress for the first time. ・Underneath the memory foam that gently conforms to your body is pressure-relieving comfort foam that relieves pressure on your body. The bottom layer of high-density support foam has a three-dimensional uneven structure that allows air to circulate throughout the mattress, maintaining a good sleeping environment all night long. ・Infused with green tea and charcoal ingredients, it naturally prevents odors and bacteria. ・A jacquard-woven cover provides excellent cushioning and a soft, fluffy feel. ・The foam is CertiPUR-US certified for durability, performance, and ingredients.
■SmartBase series
[Size/Price]
Regular 36cm Single ¥11,053 (tax included) / Semi-double ¥11,349 (tax included)
Easy to Assemble 36cm Single ¥7,244 (tax included) / Semi-double ¥10,080 (tax included)
【Features】
No tools are required and it can be assembled in less than 10 minutes.
Uniquely designed, high-strength steel mattress supports provide proper support and durability, preventing mattress sagging and extending the life of your mattress. The Smart Base bed frame is 36cm high with 32.5cm of under-bed storage space. It features a foldable design for easy storage and plastic caps to protect the floor.
The regular version is an innovative next-generation frame that minimizes assembly time: simply open the frame and turn a few screws to assemble.
-Easy to Assemble is a more compactly packaged version that anyone can easily assemble using the included tools.
[About ZINUS]
Founded in March 1979, ZINUS is a furniture manufacturer that has grown primarily in North America and expanded globally. Originally an outdoor brand, ZINUS is a pioneering brand that pioneered the Bed-in-a-Box sales method, applying tent compression technology to compress mattresses and ship them in cardboard boxes. The US bed and mattress market, previously dominated by offline furniture stores due to high logistics costs, was disrupted by exports and the company pioneered online sales channels. ZINUS has received numerous international design awards, including the Red Dot Design Award, and continues to create comfortable and convenient products through its design expertise, proprietary technology, and product improvements based on customer reviews. Currently, the company offers approximately 1,800 products globally. In 2019, the company established a Japanese branch and currently sells mattresses and bed frames online.
[ZINUS JAPAN Company Profile]
Company name: ZINUS JAPAN Co., Ltd.
Headquarters: WeWork Shinbashi, 6-19-13 Shinbashi, Minato-ku, Tokyo Representative: CEO Choongyup Lee
Business: Manufacturing and sales of furniture (mattresses, bed frames, sofas, etc.) Website: http://3.112.215.135/
[Customer inquiries]
Phone: 0120-760-570 (weekdays 9:00-18:00) / Email: customerservice-jp@zinus.com
ZINUS JAPAN Official Amazon Shop: https://www.amazon.co.jp/stores/page/E573D643-31D2-487D-B903-DD1D91F55B6E
ZINUS, an outdoor brand with roots in Japan, is a pioneering brand that invented the Bed-in-a-Box sales method, a method in which mattresses are compressed and shipped in cardboard boxes using the same technology used to compress tents. ZINUS has enjoyed global popularity as a manufacturer. They began selling their products online in Japan in July 2019.
Reasons for the favorable performance
■Flexible supply system ZINUS operates five large-scale factories in China and Indonesia, and directly manages the entire value chain from manufacturing to distribution of its products, achieving high cost performance.
Even during the COVID-19 pandemic, while other companies were experiencing stockouts due to factory shutdowns and transportation restrictions, we were able to quickly implement infection prevention measures at our own factories, which led to a rapid recovery in factory operating rates and allowed us to maintain our product supply system.
■Increased sales of popular products "Green tea series" and "SmartBase series" The "Green tea series" low-resilience mattress, which was already a best-seller, expanded its lineup by increasing size variations in June 2020. This allows us to meet the diverse lifestyle needs of our customers, and as of July, monthly sales reached 1,400 units.
Additionally, the "SmartBase" series, a global best-seller, is also popular among Japanese customers for its ease of assembly and high storage capacity. Currently, it has become a popular product, with 1,000 units purchased per month, thanks to its ease of use.
■Easy to purchase online ZINUS products can be purchased online, arrive compressed in cardboard boxes, and are easy to assemble. This meets the needs of people staying at home, who find it difficult to purchase products in physical stores, and is thought to be contributing to strong e-commerce sales.
Product features
■Zinus Memory Foam Mattress Green Tea
[Size/Price] *Prices on Amazon are subject to change.
15cm double ￥15,500 (tax included)
20cm Single ¥12,200 (tax included) / Semi-double ¥17,800 (tax included) / Double ¥22,500 (tax included)
25cm Single ¥16,300 (tax included) / Semi-double ¥22,900 (tax included) / Double ¥28,300 (tax included)
30cm Single ¥21,300 (tax included) / Semi-double ¥27,500 (tax included) / Double ¥32,600 (tax included)
【Features】
・Zinus's #1 global best-selling product ・A slightly firm, "just right" memory foam mattress. Recommended for those using a memory foam mattress for the first time. ・Underneath the memory foam that gently conforms to your body is pressure-relieving comfort foam that relieves pressure on your body. The bottom layer of high-density support foam has a three-dimensional uneven structure that allows air to circulate throughout the mattress, maintaining a good sleeping environment all night long. ・Infused with green tea and charcoal ingredients, it naturally prevents odors and bacteria. ・A jacquard-woven cover provides excellent cushioning and a soft, fluffy feel. ・The foam is CertiPUR-US certified for durability, performance, and ingredients.
■SmartBase series
[Size/Price]
Regular 36cm Single ¥11,053 (tax included) / Semi-double ¥11,349 (tax included)
Easy to Assemble 36cm Single ¥7,244 (tax included) / Semi-double ¥10,080 (tax included)
【Features】
No tools are required and it can be assembled in less than 10 minutes.
Uniquely designed, high-strength steel mattress supports provide proper support and durability, preventing mattress sagging and extending the life of your mattress. The Smart Base bed frame is 36cm high with 32.5cm of under-bed storage space. It features a foldable design for easy storage and plastic caps to protect the floor.
The regular version is an innovative next-generation frame that minimizes assembly time: simply open the frame and turn a few screws to assemble.
-Easy to Assemble is a more compactly packaged version that anyone can easily assemble using the included tools.
[About ZINUS]
Founded in March 1979, ZINUS is a furniture manufacturer that has grown primarily in North America and expanded globally. Originally an outdoor brand, ZINUS is a pioneering brand that pioneered the Bed-in-a-Box sales method, applying tent compression technology to compress mattresses and ship them in cardboard boxes. The US bed and mattress market, previously dominated by offline furniture stores due to high logistics costs, was disrupted by exports and the company pioneered online sales channels. ZINUS has received numerous international design awards, including the Red Dot Design Award, and continues to create comfortable and convenient products through its design expertise, proprietary technology, and product improvements based on customer reviews. Currently, the company offers approximately 1,800 products globally. In 2019, the company established a Japanese branch and currently sells mattresses and bed frames online.
[ZINUS JAPAN Company Profile]
Company name: ZINUS JAPAN Co., Ltd.
Headquarters: WeWork Shinbashi, 6-19-13 Shinbashi, Minato-ku, Tokyo Representative: CEO Choongyup Lee
Business: Manufacturing and sales of furniture (mattresses, bed frames, sofas, etc.) Website: http://3.112.215.135/
[Customer inquiries]
Phone: 0120-760-570 (weekdays 9:00-18:00) / Email: customerservice-jp@zinus.com
